Tag Archives: Convergent thinking

Real world research: a must-do prelude to using lean methodology

Research Definition

Research is obvious yes? I don’t think it is and in terms of startups Laurence McCahill has summed it up best: “Generally we find that startups products and services often arise from ideas generated by the founder(s). The proposed solution is usually derived from a number of assumptions about the audience, market, etc. Entrepreneurs can […]