Category Archives: Phycology of the Web

Differentiating your marketing can sometimes be easier than expected

Differentiate Email Marketing

I have discussed in my previous article, 4 rules to ensure successful website design, that our brain’s are incredibly powerful at spotting patterns. We also instinctively apply associations with patterns that we see repeatedly. I then alluded to this is how brands are created (or destroyed). A recent article by Giuliano Iacobelli on medium is a fine […]

4 rules to ensure successful website design

4 rules for successful web design

Website design is often a major failure point behind converting new and old customers alike. This article has four effective rules to help avoid this pitfall. First we need to delve into what a website is, and the reasons behind what the design is trying to achieve “A website is a (product) presentation where the […]

The Ideal length of content to encourage online sharing

Tape Measure Length

In March Buffer did an article that took a reasonable amount of data about the length of various forms of content and produced a set of rules defining what would likely cause engagement, and thus the virality that we all crave! It was a great article and the results can be summed up as follows: Twitter […]

The principle role of the website within e-commerce

In his book about product management Marty Cagan wrote the following statement on why Apple gets the hardware and software so right: The Hardware Serves the Software The Software Serves the User Experience The User Experience serves the Emotion I think he is dead right. He is right because it’s emotion that drives a products […]

Perception Phycology; My New Focus

I have previously written about my thoughts on desirability within ecommerce HERE. In that essay I discussed feasible models that could cause disruption by understanding that desirability is the principle driver behind commerce. This essay is born from a different, but related, thought process. In it I am discussing how perception is a disrupting factor […]

Why you don’t always have to make a product people love to succeed

get what you need

Every time that I see advice from successful tech entrepreneurs and product managers, via books or online blogs, I always read ‘make a product that people love’. I believe it’s misplaced advice, having a product that is loved is not always required or necessarily important. People are not using a product because they love IT. […]