Category Archives: Other Interesting

Differentiating your marketing can sometimes be easier than expected

Differentiate Email Marketing

I have discussed in my previous article, 4 rules to ensure successful website design, that our brain’s are incredibly powerful at spotting patterns. We also instinctively apply associations with patterns that we see repeatedly. I then alluded to this is how brands are created (or destroyed). A recent article by Giuliano Iacobelli on medium is a fine […]

WIIFY: The life-hack to reduce the “noise” disrupting your story

Whats in it for you

In Jerry Weissman’s book, Presenting to Win – The art of telling your story, one of the big take-outs was his idea of WIIFY (What’s In It For You). For context, presenting is often associated with just creating PowerPoint presentations. As Weissman states it’s not that simplistic; it’s about how you do anything that is […]

How the Pareto Principle (80:20 rule) defines the User Experience

Like most people who have read about the Pareto principle, that for many events, roughly 80% of the effects come from 20% of the causes. I am fascinated about how it has the potential to be one of the best life hacks available; that which through any productivity trick, shortcut, skill, or novelty method increases […]

Why writing is so important

Is it Worth Writing

Before I get to the actual meat of this post, I want to say that I consider myself awful at writing. I find essays extremely difficult to do that are actually coherent and get my point across quickly and without the fat. None the less the act of writing them is still incredible worthwhile. That is […]

The Laymans summary of black hat marketing

Black Hat

I am researching for an essay I am writing about scaling e-commerce businesses and I stumbled upon this ARTICLE by TaeWoo Kim (@TaeWooKim). The article itself is an interesting confession of his past life as a black hat marketer, specifically in black hat PPC,  but I loved his response on a comment asking why should we care […]