Differentiating your marketing can sometimes be easier than expected

Differentiate Email Marketing

I have discussed in my previous article, 4 rules to ensure successful website design, that our brain’s are incredibly powerful at spotting patterns. We also instinctively apply associations with patterns that we see repeatedly. I then alluded to this is how brands are created (or destroyed). A recent article by Giuliano Iacobelli on medium is a fine […]

4 rules to ensure successful website design

4 rules for successful web design

Website design is often a major failure point behind converting new and old customers alike. This article has four effective rules to help avoid this pitfall. First we need to delve into what a website is, and the reasons behind what the design is trying to achieve “A website is a (product) presentation where the […]

The Ideal length of content to encourage online sharing

Tape Measure Length

In March Buffer did an article that took a reasonable amount of data about the length of various forms of content and produced a set of rules defining what would likely cause engagement, and thus the virality that we all crave! It was a great article and the results can be summed up as follows: Twitter […]

WIIFY: The life-hack to reduce the “noise” disrupting your story

Whats in it for you

In Jerry Weissman’s book, Presenting to Win – The art of telling your story, one of the big take-outs was his idea of WIIFY (What’s In It For You). For context, presenting is often associated with just creating PowerPoint presentations. As Weissman states it’s not that simplistic; it’s about how you do anything that is […]

How the Pareto Principle (80:20 rule) defines the User Experience

Like most people who have read about the Pareto principle, that for many events, roughly 80% of the effects come from 20% of the causes. I am fascinated about how it has the potential to be one of the best life hacks available; that which through any productivity trick, shortcut, skill, or novelty method increases […]

The principle role of the website within e-commerce

In his book about product management Marty Cagan wrote the following statement on why Apple gets the hardware and software so right: The Hardware Serves the Software The Software Serves the User Experience The User Experience serves the Emotion I think he is dead right. He is right because it’s emotion that drives a products […]

Perception Phycology; My New Focus

I have previously written about my thoughts on desirability within ecommerce HERE. In that essay I discussed feasible models that could cause disruption by understanding that desirability is the principle driver behind commerce. This essay is born from a different, but related, thought process. In it I am discussing how perception is a disrupting factor […]

Real world research: a must-do prelude to using lean methodology

Research Definition

Research is obvious yes? I don’t think it is and in terms of startups Laurence McCahill has summed it up best: “Generally we find that startups products and services often arise from ideas generated by the founder(s). The proposed solution is usually derived from a number of assumptions about the audience, market, etc. Entrepreneurs can […]

Reduce the Cost of Scaling: The Planned Pivot

The planned pivot - knowing you are going to change to plan B

Note: This post is the fifth, and final, part of the larger essay about reducing the cost to sustainability when developing a new product. To read from the beginning click HERE to start with ‘Defining Product/Market Fit’. I ended my last post ‘The Product Formula‘ asking if it is possible to reduce the quality of the […]

The Product Formula – Is team, or initial idea, more important?


Note: This post is the forth part of a five part essay about reducing the cost to sustainability when developing a new product. Please click HERE to read the first part; defining product market fit. This is not an attempt to create a magic formula to solve all the problems with building a new business. […]