Understanding data equates to understanding how the internet works. Using it, compared to ignoring it, is the difference between knowing you are making the right decision and guessing…
Don’t have data or want to get some bigger picture understanding of your business proposition? Start talking to customers/potential customers. Why, when and how is all important.
In my world the total product is anything of the businesses that influences the customer experience. There are many different methodologies on best practice ways of developing product, expect a lot on this subject.
Having the best product in the world is great but you need users/customers. Digital marketing is one of the most powerful channels to gain users. Everyone “knows” about digital marketing but this subject is far from simple. What works, why and how.
What market do you choose? how does each business module work with each other? How do you choose what to focus on and who do you assign to do? Strategy is the single most important part of any business. Ways of helping making the right decision are invaluable.
Phycology of the Web
How the brain works, our most powerful muscle, is the single most fascinating subject PERIOD. Understanding how we interact with the web gives a phenomenal foundation to what works and what doesn’t in the digital sphere.